New year, new diet? Not flippin’ likely...

January is depressing enough without the added burden of food guilt being hurled at us left, right and centre; and anyway, given how delicious the Resort 2019 collections are looking, it seems only fitting that our palates should share in an equally delicious flavour.



“You are what you eat,” goes the saying. So, why not put your wardrobe where your mouth is?

Because every hour is Snack o’Clock in our books – and we’re chowing down on the tastiest treats (and trends) of the new season, here and now...



Ema wears her Galaxy with full look Prada... her Pringles with blouse and tailored pants by A.W.A.K.E, and sandals by Ganni via Browns Fashion... her TicTacs with jumpsuit by Stella McCartney, earrings by Bibi Marini, and pumps by Yuul Yie... her Doritos with dress by Pringle of Scotland, knit by New Look, bag by Danse Lente, and pumps by Yuul Yie... her Wispa with dress by Natasha Zinko, earrings by Bibi Marini, sunglasses by Adam Selman x Le Specs, and heels by Midnight 00 by Ada Kokosar... her Kitkat with dress and pants by Bella Freud, earrings by Peter Pilotto, and pumps by aeydē.



Starring: Ema McKie @ Lindenstaub
DoP: Jasmine de Silva
Fashion: Abigail Gurney-Read
Art Direction: Amanda Eliasson
Makeup & Hair: Rachel Singer-Clark
Fashion Assistant: Carmen Bellot

Also on Because Magazine:

+ Caroline Issa talks the design duo to have on your radar this season...

+ Don't like wearing block black? Abigail Gurney-Read knows your pain (and has the solution)!

+ Meet the woman behind the sustainable marketplace you won't feel guilty about shopping with in 2019.