London Fashion Week has returned to its usual Spring/Summer season slot; bringing an air of normalcy, but it's fair to say that this year has been far from normal. A positive that the pandemic has shone a spotlight on, is the importance of community and the need to help others during difficult times, whether it is by dropping groceries off at your elderly neighbours house, reaching out to someone on their own, or maybe it could be through your sartorial choices.

While the normal buzz surrounding the shows may not be quite the same as pre-covid, get excited as British Fashion Council has partnered with Choose Love, an organisation that works with and for displaced people around the world. This philanthropic collaboration has teamed up with some of the UK’s most exciting and established designers; Ahluwalia, 16Arlington, Tolu Cocker, Nabil Nayal & Olubiyi Thomas, for a new collection based on the iconic Choose Love t-shirt, originally designed by Katharine Hamlet, which was was gifted to the charity in 2015. Since then, Choose Love has built a repertoire for collaborating with upcoming designers and artists to support their ongoing work with refugees.

Make sure to make a note in your diaries, as this Saturday, the designers will join Choose Love CEO, Josie Naughton and Taban Shoresh, a genocide survivor and Found of the Lotus Flower (an organisation funded by Choose Love) on a panel discussion for their benevolent collaboration. This will be aired as part of the Fashion Week’s online schedule at 11am on Saturday 19th via, so make sure you don’t miss out on it.

Not only do the limited edition t-shirts contribute to a good cause, but they are eco-friendly too. Each t-shirt is digitally printed to order in the UK, by social enterprise Teemill, to avoid as much waste, while also being produced using organic cotton from a factory that is run on renewable energy. The five distinctive t-shirts will also be on display in a window installation at 44 Carnaby Street, exhibited alongside links to buy and to donate to support Choose Love’s vital work.

The collaboration is more important than ever as Priya Aluwalia, one of the designers for the collaboration, points out, “The rhetoric around people who move around the globe just to try and get a better life, has become increasingly hostile in the media and I think it is important for everyone to remember that we are talking about human-beings who deserve help, love and support”. Not only will purchasing this year’s Choose Love t-shirts give you the opportunity to buy a slice of fashion history, you’ll also be supporting an amazing cause that in the short span of four years, has reached over one million displaced people, and currently supports over 120 projects across the world.

Shop the limited edition Choose Love X British Fashion Council t-shirts here.

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