Because there’s no place quite like the Great British high street – from its niche independents, to seasonal pop-ups and those expansive yet elegant department stores – Because Magazine has been on a mission to champion the bricks-and-mortar of London retail in all its glory. And now with our new Store Stories feature, we're taking you with us on a 3D tour of our favourite retail destinations – a high definition taster of what you can experience IRL without having to leave your home! Next in line is the Dioriviera pop-up in Selfridges. Take a walk with us now!


Come rain or shine, a slice of the French riviera can be found in the heart of the big smoke, via Dior's recent pop-up in Selfridges.

Showcasing their Dioriviera collection, find inside acid-toned pops of blue, chartreuse and raspberry reverse toile de Jouy, spanning over ready to wear, accessories and homeware. C'est magnifique!



As well as their eye-catching sartorial selection, expect to find matching beach games, fans and other summer essentials that bear the signature Christian Dior logo. And if that wasn't enough to feast your eyes on, marvel at the Christian Dior Vespa 946 scooter, or their surfboard that's adjourned to the wall. Just pack the sunscreen and then you're set for a seaside staycation!



While you find the time to visit the ephemeral space, and the adjoining Dior at Alto restaurant, take a tour through our 3D landscape to get a taste of the French joire de vivre the pop-up exudes.



Photography by Sarya Mowra
Styling by Carmen Bellot
Hair & Make-up by Lillie Lindh
Modelled by Elizabeth de Hamilton @ Lindenstaub


Visit the Dioriviera pop-up up on the top floor of Selfridges, 400 Oxford St, London, W1C 1JS.


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