Boden is all about British exuberance. Johnnie Boden's mission to design great English classics - think fair isle knits, overalls, the sailor-stripe polo and floral dresses have made it into a global powerhouse of British style, exported throughout the globe and on every woman's shopping list for their great value, timeless pieces.
The Boden family
We all have something from Boden in our wardrobes, whether from two decades ago to the dress you spied in their latest print catalogue (yup, it was one of those brands that started growing through the humble mailbox) - great denim, overalls, sweaters and floral print dresses are all the staples that get snapped up and worn over and over, with stories attached to these pieces from memorable moments. That's how intertwined Boden pieces are in our lives for many of us.
Shop our favourite 30th anniversary limited edition pieces here below:
