Wednesday; known by some as the start of the end of the working week, or as the day when the Mean Girl posse would dress in that stereotypically feminine shade. But this humpday is an extra special one, as well being the start of September, it marks the start of an ongoing charitable initiative by Sézane.

Founded in 2013 by Morgane Sézalory, Sézane has been an arbiter of Parisian je ne sais quoi since the brand's inception. Alongside being a one-stop destination for trés chic garments, the brand has also been a loyal supporter of Pink October; the annual Breast Cancer Awareness month. But they're now dialling their support up a notch; launching a pink product on the first of each month, where all the proceeds will be donated to different breast cancer charities around the world. 

The first piece of pink? This staple tee named Conrad, whilst being humble in form, this brash shade of bubblegum will bring a pop of colour to your look. Keep tuned each month to see what the next pretty pink piece will be, and feel good about the fact that your new wardrobe addition equates to a donation (if you're buying from the UK or Europe) to the Pink Ribbon Foundation.

Shop other pink Sézane pieces below:

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+ Surprise Me!