Sportmax is known for technically advanced fabrics, great modern silhouettes and the finest Italian craftsmanship. It's typically referred to as Maxmara's experimental baby sister, but we'd argue it could be more of a twin that happens to take bigger stylistic risks! With their FW22 collection “Dial ‘S’ for…”, Sportmax is revamping their modern sportswear aesthetic with a femme fatale twist, and ever since Zendaya wore their tight-waisted long jacket and skinny trousers straight off the runway onto the red carpet, we've been waiting for this collection to drop ever since.


“Dial ‘S’ for…” is a hotline to the Seduction and Sensuality. Sportmax’s newest collection is a manifesto of empowerment, sartorially playing on the ideals of the femme fatale. Think Kim Novak in Vertigo, Catherine Deneuve in The Hunger and even the pin-up cartoon character Jessica Rabbit.

Their newest accessories all come to life in a twilight palette, from deep purples to misty blues and of course – black. Their new glossy leather pumps feature an ankle strap, but the real show stopper is the tapered toe that is twisted upwards, completed by a 9.5 cm stiletto heel.

Straight from the runway, their gloves might not keep you warm, but their cut off, fingers–dipped–in–colour silhouette covers them just enough for a sweet eye-catcher. Our favourite is the vibrant purple shade photographed here that will surely provide a double take for your come hither wiggle.