Christmas is on its way, which means regardless of whether you’ve been naughty or nice this year it is time to start thinking about what to gift your loved ones. But we all know that finding the perfect gifts is no easy feat when there’s so much to choose from, so we’ve identified the core style tribes to give you a helping hand this festive season. Simply figure out who you’re buying for and the elfs at Because HQ will handle the rest. 

Discover our series of expertly curated Christmas Gift Guides now…

For lovers of a pared-back, less-is-more look, here are the minimalist gifts that say it all with simple yet effective design. From clean lines and strong shapes to monochrome colours marked by clarity, purpose, and intentionality, shop our best picks now!