Remember the innocence of a childhood holiday? There was no utterance of having a #bikinibod, no obligation to document your holiday via IG pics and acts of communication between friends and family would consist simply by a vacation postcard. With the world seeming oh so different now, we’re nearly longing for those times as much as we long for a summer getaway.

With pandemic measures relaxing by the week, all's not lost in the hopes of a holibobs. But as with everything in this new normal, the act begs a few questions: is it safe to be travelling now? Will it be worth the two week quarantine after? Will I end up having to sunbathe with a mask on? Amidst these ponderings comes the realisation that we’ve been cooped up in one location for too many months; our brains are in need of the stimulation that trying to understand a foreign street sign will give us and we’re craving the experience of cultural differences. So the question remains: to go abroad or not to go abroad?

If these decisions became a little overwhelming, then we’ve got the solution at hand. We’ve done what we do best, and looked into our wardrobes to transport us (in a Narnia-esque fashion) to the destinations we’d rather be, donned head to toe in brands from that country. This week, we're hero-ing Scandinavia for it's bustling city culture, stunning scenery and unique viking heritage, as the next destination we’re wanderlusting/wardrobe-lusting over.

What is it about Scandinavian fashion that has Londoners dropping their dignified façade and dashing to shops with breakneck speed? Could it be the elegant aesthetic with fashion-forward twists, the multitude of aesthetic references and influences, or the wearability of pieces in both scorching summers and icy winters, having been designed in a more extreme climate than our own city? From Copenhagan to Stockholm, and with all the dramatic landscape in between, Scandinavia provides the perfect environment for coffee-shop chic and late-night couture. Known for their timeless aesthetic that influences streetstyle across the globe, Scandi’s seem to be favoured by the fashion Gods. Channel this effortless energy through your outfit in our own city, to feel just a little bit more elevated than your standard Londoner.

Since being founded in 2000, GANNI has garnered cult status around the globe. The wearable luxury and affordable prices strike a chord with young fashion folk and the influence of Parisian chic makes GANNI a trailblazer within its field. Despite taking a fancy to nearly every piece we see, a wardrobe essential and gateway garment for the brand are the highly coveted puff-sleeved tops.

As a brand synonymous with the Scandi aesthetic, Cecile Bahnsen fuses feminine frivolity with timeless, statement pieces. Her babydoll smocks and organza midi dresses have landed her iconic status for denoting romance in a way that also empowers the modern woman, which doesn't stop at her shoe collaborations with ultra-cool Japanese shoe brand, Suicoke. Unsure as to what to spend your cash on? A failsafe is this tiered midi-dress and these chunky sandals as embodiments of contemporary femininity.

Stine Goya is the Scandi go-to for experimental silhouettes and dreamy prints. Drawing influence from the Ballroom scene in gay culture, Stine Goya celebrates extravagance, whilst integrating classical fashion principles. We love this belted mini-dress and this eye-catching embroidered peplum for a fashion-forward 2020.

An explosion of vibrant colours and textures collide at Baum und Pferdgarten; a Danish brand that combines modern structures with 70s influences. Unafraid to showcase their quirky side, Baum und Pferdgarten compromises on neither originality or quality. For a revival of the disco decade, opt for their sumptuous fluffy jumpers or this corded midi-dress.

For the under-arm, carry-all accessory, return to the foundations of Scandi fashion with these vegan Hvisk bags. Inspired by the streets of Copenhagan, the compact symmetry of the designs are balanced by the vibrant colours which allude to the eccentric individuality of the owner. Founded in 2014, Hvisk aim to create a playful, detail-oriented look for their wearers – read: pretty in pastel with these sunny yellow and dusty pink iterations.

Anni Lu is a favourite of all Scandi women, as she creates sentimental pieces with a delicate sense of balance. Inspired by and named after the designer’s mother, Anni, and her daughter, Luella, the familial inspiration point mixed with its timeless design means that these pieces were meant to be passed down the generations. We're championing the turret pearl earrings and the burnt coral necklace for its oceanic influences, that will maintain a place on our jewellery stands for the fore-sea-able future.

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