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Sloane Ami
Ami Paris unveils a new SW1 outpost
Ami Paris has opened a long term pop-up in Chelsea, inspired by its flagship in Le Marais
Ami Paris has long been a major player in the Parisian streetwear scene, and like all things from the French capital, it has been lovingly embraced by West London. The brand, which was established in 2011 by Alexandre Mattiussi, opened its Sloane Street location today, the 18th May.
Combining oakwood panelling with Euville limestone walls, the new store is a nod to the flagship in Le Marais, which opened last year. Moreover, locations in Soho, Harrods and Selfridges have already set up a base for the brand across the Channel, which this Sloane Street location will help to cement. At a healthy 117m², the store is as romantic and cool as the clothes which decorate it – to begin, they are selling both menswear and womenswear from the SS26 collection.
The Sloane St location is around for a good time, but not necessarily a long time. As a long-term pop-up, you'll have eighteen months to check it out, address 135 Sloane Street, SW1X 9AX. Shop the spring summer collection below!