My WFH Space: Julie Brøgger

Fashion : Meet

20 April 2020

As we all adjust to our newly conflated living/working conditions - the stream of conference call notifications and emails, general noise of children/flatmates/partners/dogs in the background, endless cups of tea and futile attempts to resist the biscuit tin, we've asked our creative friends – today we have Julie Brøgger, Creative Director of her eponymous label – to share with us their personal "Working From Home" spaces, to share with you. So have a nosey poke around...

I'm staying sane these days by…
At midday, I take my 15-year-old dog Preben to the park. He rides in the bike basket, and biking there on almost car-free streets is really calming.

I do jigsaw puzzles in the evenings, something I haven't done since childhood. They are in high demand right now but I've found myself some gems. Right now I’m doing a Christmas themed one. It is strangely meditative.

My workspace must include the following in order for me to feel calm, creative and productive:

Plants, Preben my dog and a cup of coffee or tea in my favourite cup.

I’m alternating my days between working from home and the studio. I’m lucky that I live a 10 min walking distance from the studio. But it is only me and the dog there, and it does feel a bit eerie at times without the normal buzz of a working studio. But I put on a podcast or music, and it is a great way to focus on collection development completely undisturbed. On days where I’m mostly working on the computer, I stay at home.

I'm staying optimistic because…
This is not permanent, and pessimism really kills creativity for me. With so much uncertainty and lack of control on the situation, I’m trying to focus on the things, both in my work and on a personal level, that I can do something about. Building a brand from nothing is a lot about problem-solving, and this is one of the big ones. I have to believe we can come out stronger out of this.

Shop Brøgger here below: